Halos and Horns
Speaker: Emily Quarles-Mowrer
The halo effect is a form of cognitive bias where a person’s positive opinion about a single characteristic tends to color their reaction toward the whole. An example might be a company labeling its popsicles “gluten-free” to lend them an aura of health, despite their being merely frozen sugar-water. People, too, can acquire the aura of halos or horns. Join us as we think about the ways that snap judgments may be skewing our vision.
Coffee Hour follows the Service